About MRC
MRC (Media Rights Code) is an open initiative to modernize the way media usage is tracked, attributed, and validated across digital platforms.
Developed by The Sound Enclave LLC, MRC combines open metadata standards, browser tools, and contributor-backed registration to bring transparency and accountability to media distribution.
Help us push toward a future where browser vendors and platforms adopt MRC-style tracking as a standard. The more creators join, the louder our voice becomes.
Why MRC Exists , and Who It's For
Media is streamed and reused across countless platforms, but creators and rights holders often lose visibility. MRC was created to solve that. By embedding unique identifiers (like MRC codes, ISRCs, and UPCs) into media and tracking playback via our browser extension, contributors can verify usage and maintain visibility over their work.
On many platforms, traditional metadata, such as ISRCs or contributor credits, is stripped or ignored. MRC fills that gap by detecting playback in real-time, recovering platform-specific identifiers (e.g., video IDs, track URLs, embed origins), and matching audio to registered fingerprints, even when metadata is missing or altered.
Today, creative credits are scattered across dozens of sources: IMDb, Discogs, YouTube descriptions, press kits, fan wikis, and more. MRC brings them all under one roof. With a single, contributor-backed record, you gain a unified, searchable, and verifiable view of your creative footprint, finally putting visibility and credit back where it belongs.
Artists, composers, producers
Publishers and catalog managers
Legal and rights management professionals
Filmmakers and licensing teams
Anyone who wants to track digital media usage
Fair Credit Matters
In many areas of media production, especially advertising, dubbing, and post-production, contributors are often excluded from public recognition. Agencies may list only their name, while studios sometimes withhold voice actors or engineers to protect internal rosters. While this may serve business interests, it creates an unfair environment for the creators behind the work.
MRC recognizes that visibility is not vanity, it’s validation.
Our platform supports both public and private attribution.
Respecting Agreements
We understand that not all work can be publicly credited due to NDAs, internal policies, or client agreements. That’s why MRC supports:
Flexible contributor roles
Visibility controls (public/private)
Internal-only credit tracking
A secure claim mechanism for contributors
You control how contributions are displayed, without erasing the creative team behind the work.
Empowering Contributors
By preserving a verifiable record of participation, even when public credits are withheld, MRC enables contributors to build transparent portfolios and gain proof of their work history.
This fosters a more ethical creative ecosystem, where ownership, collaboration, and attribution coexist.
We believe that technology should empower creators, and that attribution should be verifiable, portable, and frictionless.
MRC is just the beginning
We believe attribution should be built into the internet. But we can’t do it alone. Help us push toward a future where browser vendors and platforms adopt MRC-style tracking as a standard. The more creators join, the louder our voice becomes.
We envision a future where media tracking and attribution are supported natively by browsers and platforms. Our goal is to collaborate with major technology providers, including Google, Mozilla, Apple, and Microsoft, to make MRC-style tracking a standard part of how media is recognized and credited online. By working together, we can ensure creators remain visible, even in a fast-moving, decentralized internet.