Media Right Code

Media Rights Code

MRC (Media Rights Code) is an open initiative to modernize how media usage is tracked, attributed, and validated across digital platforms.

We're launching with a functional MVP, designed to demonstrate the system's core value and encourage early collaboration from creators, rights holders, and media platforms.

Developed by The Sound Enclave LLC, MRC combines open metadata standards, browser-based tracking tools, and contributor-backed registration to bring greater transparency and accountability to digital media distribution.

Learn more about MRC

Tracking the Right Way

We envision a future where media tracking and attribution are supported natively by browsers and platforms.

MRC aims to collaborate with major technology providers, including Google, Mozilla, Apple, and Microsoft, to establish standardized, open tracking that protects creators and rights holders.

By working together, we can ensure visibility, recognition, and fair credit across the evolving web.

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MRC Search

Why MRC Exists

Media is streamed and reused across millions of platforms, but creators and rights holders often lose visibility. MRC was created to solve that. By embedding unique identifiers (such as MRC codes, ISRCs, and UPCs) into media and tracking playback via our browser extension and optional audio fingerprinting, contributors can verify usage and maintain visibility of their work.

On many platforms, traditional metadata, like ISRCs or contributor credits, is stripped or ignored. MRC fills that gap by detecting playback in real time, matching audio to registered fingerprints, and recovering platform-specific identifiers, such as video IDs, track URLs, and embed origins, even when metadata is missing.

We believe attribution should be built into the internet. But we can’t do it alone. Help us push toward a future where browser vendors and platforms adopt MRC-style tracking as a standard. The more creators join, the louder our voice becomes.

Own Your Metadata

Create a contributor-backed MRC record that stores your metadata, credits, and rights info, in one searchable place. Whether you're a freelancer or a publisher, MRC gives you control over how your media is tracked and how your contributions are recognized.

“Your work deserves a digital fingerprint, not just a footnote.”

Unified Media Registry

Your credits and rights shouldn’t be scattered across spreadsheets, platforms, and emails. MRC provides a centralized place to manage all your verified media registrations, searchable, structured, and contributor-backed.

One place for your creative identity.

Claim Invisible Credits

Credits are often stripped, hidden, or unlisted, especially in post-production, advertising, and freelancing. MRC preserves your role, privately or publicly, giving you proof of participation even when you can't be named on the final product.

“Attribution is not vanity, it's validation.”

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